PAKWACH. A team of 30 journalists across Uganda have been retooled with necessary skills in digital and multimedia story-telling skills.

They have been advised to embrace online writing to remain relevant to a global audience.

The four-day training attracted journalists mainly from online platforms, bloggers, Television and radio.

They have been equipped on how to adapt to new media thinking through use of internet and mobile gadgets to revolutionise the journalism industry.

The training is organized by Ultimate Multimedia consults Limited with the support from the United States of America held in Soroti city.

According to Mr Gerrard Busingye, the team leader Ultimate Media Consult, the modules are meant to customize content for online through development of digital media applications platforms and tools that aid better sharing of News information and knowledge.

He added "as you plan your multimedia content, you have to decide which element would best tell which part of the message you wish to communicate, choose the best visualization".

He said digital storytelling is the future and urged writers to embrace it in order to remain relevant by aggregating and curating packages.

Ultimate Multimedia Consult (U) Ltd (UMC) is a multimedia journalism and communications organisation offering value added news, information and knowledge products, services and training.

Ms Sarah Annyu, a learning facilitator noted that online media is global, interactive and demands that one should keep everything on track and consistent.

"When writing for online, know that your audience is global and when an article has good key words, it’s easy to access and understand, don't be boring while writing, that is why we believe this training is relevant in shaping our journalistic integrity", Sarah advised

According to Mr Scovin Iceta, a reporter with Daily monitor based in Moyo district, plagiarism is rampant among lazy masqueraders who do not attribute the source of their contents and increased greed by a section of media owners who rush to break stories without verification.

The other modules trained on were fact checking and verification, writing for online and mobile digital video production, creating podcasts, digital advertising and banner design as well as web design and hosting.

West Nile Web is represented by Bruno Manano and Geofrey Achora Jr, correspondents for Zombo and Pakwach respectively. The training ends today Thursday in Soroti city.